Create & Keep A Customer
"The purpose of business is to create and keep a customer." I can confirm that I am a BELIEVER in this. So what should businesses do to keep a customer? First and foremost, this is a no-brainer, THEY SHOULD HIRE WELL. This allows a business to deliver a great customer service experience and keep their customers returning because if they hire badly, they need to discount in order to make up for bad customer service. If I can get a good experience and save money at the same time, that's terrific. However if I am saving money but have a bad experience, you can bet I'm NOT coming back again. For example, I was out shopping with a friend who wanted to buy a camera. We went into a store that had the model that he wanted, and it was a good price BUT the sales associate who waited on us, was TERRIBLE. It was almost as if he knew he had the sale in the bag and could barely give us the time of day. Instead of saying yes, my friend and I left to conti...